Calls you couldn’t answer.
You’re on a roof. The phone rings. By the time you call back, they’ve hired someone else.
The problem
You already paid for these leads. They’re just sitting there.
Estimates that went quiet.
“Let me think about it” turned into silence, and nobody followed up.
Storm leads you never got back to.
Hail season brought a flood of calls. Half of them never heard from you again.
Homeowners stuck on insurance.
They were waiting on the adjuster, then forgot about you.
Money spent, no second touch.
Ads, Angi, HomeAdvisor, door knocking, home shows. You paid for every lead. Most got one call at most.
No time to chase.
Following up with hundreds of old leads is a full-time job. You already have one.
Lead vendors that disappear.
You prepaid for leads. The leads stopped coming, and so did the replies.
Leads sold to four roofers.
You paid for the lead. So did three other companies. Whoever calls back first wins.
The money
How much money is sitting in your old leads?
You already spent
$30,000Inspections booked
15New jobs
5Revenue recovered
$60,000This is an estimate, not a promise. We’ll look at your real numbers on the call.
From our live demo with a sample roofing company.
Here’s exactly what your old leads would get. A personal email about their roof, not a blast.
- From:
- Mike at Summit Ridge Roofing
- Subject:
- your chimney leak in frisco
Hi Sarah, back in May you reached out about a small leak near your chimney. I wanted to offer a free, no-pressure roof check before it turns into a bigger problem. It takes about 45 minutes and you’ll get photos and an honest opinion.
Pick a time that works for you.
Sarah
How much does a chimney leak repair cost? Does insurance cover it?
Reply
Hi Sarah, great questions. An exact price needs a quick look at the roof first, so I don’t guess and get it wrong. If it’s storm damage, we can walk you through the insurance process too. The inspection is free, no obligation. Grab a time here.
Daily lead report
3booked
7replied
42contacted
Booked
- Mike Turner
- Sarah Collins
- Mark Perez
Hot leads (interested, not booked yet)
Karen Allen
How it works
Live in days. You spend about 30 minutes.
Day 1: Quick call.
We look at your old leads and what’s in them.
Day 2: Send your list.
A spreadsheet or CRM export is enough. We clean it.
Days 3-4: It goes live.
Personal follow-ups start going out in your company’s name.
Then: Inspections on your calendar.
Interested homeowners book themselves. You get an alert for every booking.
Send us a spreadsheet or a CSV export from JobNimbus, AccuLynx, Roofr or any CRM. Emails go out from your Gmail and bookings land in your Google Calendar.
What you get
Everything between “lead” and “booked inspection”, done for you.
Stop paying for the same lead twice.
Every old lead gets an email about the roof issue they asked about. Not a blast.
Never lose a job to a faster roofer.
Questions about price, insurance or timing get a clear answer and a booking link.
Show up, inspect, close. That’s it.
Homeowners pick a time on your calendar. No phone tag.
Know the second a job books, even on a roof.
You know the moment a job opportunity books.
Two minutes a day shows you who’s hot.
Contacted, replied, booked and who’s hot, in one email.
Your reputation stays clean.
Anyone who says no or STOP is never emailed again.
Your reputation
Your name is on these emails. We treat it that way.
A few short emails, not spam.
Each lead gets a handful of personal messages, spaced days apart.
“No” means no.
One reply of STOP or “not interested” removes them for good.
Sent in your company’s name.
From your email, in your tone. Homeowners talk to you, not a call center.
Follows US email rules.
Every email includes your business address and an easy way to opt out (CAN-SPAM).
Your data stays yours.
We never sell, share or reuse your leads.
Compare
The cheapest way to work your old leads.
| Hire an appointment setter | Do it yourself | Call center | Dead-to-Deal Pipeline | |
|---|---|---|---|---|
| Cost | Usually $3,000+ a month | Your evenings and weekends | Per-call or monthly fees | Pay only for inspections that happen |
| Setup and training | Hiring and training | None | Scripts to manage | Done for you |
| Works nights and weekends | No | No | Sometimes | Yes |
| Follows up with every lead | No | Rarely | Not personal | Yes |
| Answers in minutes | No | No | Slow | Yes |
Dead-to-Deal Pipeline
- Cost
- Pay only for inspections that happen
- Setup and training
- Done for you
- Works nights and weekends
- Yes
- Follows up with every lead
- Yes
- Answers in minutes
- Yes
Hire an appointment setter
- Cost
- Usually $3,000+ a month
- Setup and training
- Hiring and training
- Works nights and weekends
- No
- Follows up with every lead
- No
- Answers in minutes
- No
Do it yourself
- Cost
- Your evenings and weekends
- Setup and training
- None
- Works nights and weekends
- No
- Follows up with every lead
- Rarely
- Answers in minutes
- No
Call center
- Cost
- Per-call or monthly fees
- Setup and training
- Scripts to manage
- Works nights and weekends
- Sometimes
- Follows up with every lead
- Not personal
- Answers in minutes
- Slow
Is it a fit?
Is this a fit for you?
This is for you if:
- You run a residential roofing company in the US.
- You have at least 100 old leads or estimates that never booked.
- Your crews can handle more inspections every month.
- You want more jobs without hiring more staff.
This is not for you if:
- You don’t have past leads yet.
- You’re fully booked and can’t take more work.
- You want someone to buy leads or run ads for you.
Who’s behind this
Meet the founder
Shivansh Jha
Founder, D Marketing Wala
I build follow-up systems that turn old leads into booked appointments. Most roofing companies don’t have a lead problem. They have a follow-up problem: good leads go cold because nobody has time to chase them.
This November I’m working hands-on with just 5 roofing companies. I’ll set up your system personally and watch every campaign myself. I’m based in India and work US hours, so you’ll always reach me on a call or by email.
- Hands-on setup
- US business hours
- Founding-client pricing for pilot clients
November pilot
Try it risk-free in November.
- Small one-time setup. After that, you only pay for inspections that actually happen. An inspection counts only when the homeowner shows up.
- No booked inspection in your first 30 days? Your setup fee is refunded.
- Pilot clients get founding-client pricing for life.
- 5 pilot spots for November. Pricing is shared on the call.
Offer ends Nov 30. Time left:
00days
00hrs
00min
00sec
What you walk away with from the call
- How many of your old leads are still worth chasing, and roughly what they’re worth.
- The exact first email we’d send your “let me think about it” leads.
- A look at the system running live.
Yours to keep, even if we never work together.
Claim a pilot spot
Requires at least 100 past leads with valid email addresses.
Questions
Frequently asked questions
No. Send us a spreadsheet or a CSV export from the CRM you already use. We take it from there.
No. Each lead gets a few short, personal emails about the roof issue they asked about. Anyone who says no or STOP is removed right away.
One reply and they’re removed for good. No awkward chasing.
Never. It explains how the process usually works and invites them to a free inspection, where you handle the details.
Our goal is first bookings within two weeks of launch. It depends on how many leads you have and how old they are. We’ll give you an honest estimate on the call.
Your old leads list and permission to send emails in your company’s name. About 30 minutes of your time in total.
Right now the system follows up by email. On the call we’ll check how many of your leads have an email address, so you know what to expect before you start.
Yes. We fill your calendar. You and your crew do what you do best.
Everything runs online. Emails go out in your name, bookings land in your calendar, and I’m available on video calls during US business hours.
There’s a small one-time setup, then you pay only for inspections that happen. If nothing books in your first 30 days, the setup fee is refunded. Exact pricing is shared on the call, based on your list size.
Book a call
Book your 30-minute call.
- See how many of your old leads are still reachable, and what they’re worth.
- Get the exact first email we’d send them.
- No hard sell. If it’s not a fit, I’ll tell you.
Free Dead Lead Audit included.
Pick a time that works for you
Trouble loading the calendar? Book here: tidycal.com/freecall-booking/dead-to-deal-call